Meet the Client:TooGoodToGO
The Brief: Develop a brand awareness strategy to position Too Good To Go as a leading solution for reducing food waste, highlighting its impact on sustainability and community engagement.
The Challenge: Stand out in a market with growing environmental awareness by effectively communicating the app’s benefits and encouraging user participation without relying solely on environmental statistics.
Platforms Used: Website, Instagram, Facebook
What We Did:
We implemented a vibrant and engaging approach to showcase Too Good To Go’s mission to combat food waste. Our content strategy focused on highlighting real-life success stories, user testimonials, and impactful visuals that demonstrate the app’s role in both saving money and supporting sustainable practices. We used a mix of dynamic imagery, user-generated content, and informative posts to create a compelling narrative around the brand’s impact.
Results: The campaign successfully increased brand awareness and engagement across social media platforms. We saw a notable rise in app downloads and user participation, driving significant growth in social media followers and website traffic.one meal at a time.
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